The next phase of Univision Contigo’s “Pequeños y Valiosos” early childhood educational program, the “Acción por los Niños” campaign will be featured across all Univision platforms and in special events during the month of April
MIAMI, APRIL 1, 2014 – Univision Communications Inc., the leading media company serving Hispanic America, today launched the next phase of “Pequeños y Valiosos” with a month-long multiplatform educational campaign, named “Acción por los Niños,” that aims to raise awareness among parents about the importance of actively interacting with their children every day from birth through the pre-school years in order to help them develop their learning skills. The “Acción por los Niños” campaign kicked off this morning on the Univision Network‘s “Despierta América” (Wake Up America) morning show, and other national and local Univision shows will also highlight the launch throughout the day with special related segments. “Acción por los Niños” is a campaign within the multi-year Pequeños y Valiosos (Young and Valuable) early childhood educational program, recently launched in partnership with Too Small to Fail as part of the education arm of UCI‘s Univision Contigo (Univision with You) empowerment initiative.
The campaign invites parents and families to take a pledge and commit to engaging uninterruptedly with their kids for at least 15 minutes each day, as research shows that talking, reading and singing to babies and young children daily has a lasting impact on their brain development, greatly expanding their language skills and vocabulary and significantly increasing their chances for future academic success. Parents who sign up by taking the pledge through univisioncontigo.com will receive tools and resources, including monthly tips on activities to help their children develop learning skills and maximize their potential.
“Acción por los Niños” culminates on April 30, Día de los Niños (Children‘s Day) — a holiday celebrated in Latin America and by Hispanic communities in the U.S. — and will deploy Univision’s vast array of assets including television and radio PSAs. This will feature an entertaining and informative one-hour network special titled “¡Entérate y Gana! Edición: Pequeños y Valiosos” (Learn and Win! Young and Valuable Edition), special segments in Univision news and entertainment programming, and community outreach through dozens of local events across the nation. For example, in Los Angeles there will be a community reading garden at Feria del Niño (Children’s Fair) on April 12th, and in Dallas, the April 27th Viva la Familia (Long Live the Family) event will encourage parents to dedicate time to active interaction with their kids through reading sessions, as well as host family arts and crafts stations.
Popular Univision personalities will deliver the key message behind the “Acción por los Niños” campaign, including Barbara Bermudo, co-host of newsmagazine “Primer Impacto,” and national spokesperson for the Pequeños y Valiosos initiative; Chiquinquirá Delgado, co-host of “Nuestra Belleza Latina”; Ilia Calderón, co-host of “Noticiero Univision Edición Nocturna”; and Jorge Calvo, co-host of “Contacto Deportivo”.
“We are optimistic regarding our early childhood education initiative Pequeños y Valiosos,” said Roberto Llamas, Executive Vice President and Chief Human Resources and Community Empowerment Officer, Univision Communications Inc. “The enormous benefits of talking and reading to children during their first months and years have been scientifically proven. Our ‘Acción por los Niños’ campaign, delivered to Hispanic homes throughout the month of April, will assist parents to begin establishing the foundation for their children‘s future academic success.”
Throughout the month, several Univision Network programs will participate in encouraging our audience to join the effort including “Despierta America,” “Primer Impacto,” “Noticiero Univision,” “Hoy,” “Sábado Gigante,” “Contacto Deportivo” and more. Additionally, univision.com/educacion and univisioncontigo.com will feature original content and resources on how to incorporate learning in everyday activities. Parents can join the conversation and comment along with others on Facebook.com/UnivisionContigo, on Twitter via @UniContigo and using #PequeñosyValiosos across social platforms. Finally, throughout the month of April, people who take the pledge may be featured on our social platforms by sharing images of how they spend 15 minutes engaging with their child, using the hashtag #PequeñosyValiosos.
CONTACT: Iveliesse Malave
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 96% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Distrito Comedia; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most- visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
About Too Small to Fail
Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary and Chelsea Clinton Foundation, aims to help parents, communities and businesses take meaningful actions to improve the health and well-being of children ages zero to five, so that more of America’s children are prepared to succeed in the 21st century.
In 2014, Too Small to Fail will focus its work on closing the “word gap.” Studies have found that by age four, children in upper class families hear approximately 30 million more words than children in low- income families. This disparity in hearing words from parents and caregivers translates directly into a disparity in learning words. And that puts our children born with the fewest advantages even further behind. Among those born in 2001, only 48 percent of poor children started school ready to learn, compared to 75 percent of children from middle-income families.
The “word gap” is a significant but solvable challenge. Too Small to Fail is about parents, caregivers, other concerned individuals, and the private sector coming together to take small, research-based actions with big impacts. Learn more at www.toosmall.org, and on Twitter @2SmalltoFail.
About Next Generation
Next Generation promotes solutions to two of the biggest challenges confronting the next generation of Americans: The risk of dangerous climate change, and the threat of diminished prospects for children and families. Through the use of non-partisan research, policy development, and strategic communications, we identify strategies that help deploy clean, advanced energy technologies; we also work to ensure a level playing field from which today’s kids can build a brighter future. Learn more at www.thenextgeneration.org, www.facebook.com/thenextgeneration.org and on Twitter @nextgen_USA.
About the Bill, Hillary & Chelsea Clinton Foundation
The Bill, Hillary & Chelsea Clinton Foundation convenes businesses, governments, NGOs, and individuals to improve global health and wellness, increase opportunity for women and girls, reduce childhood obesity, create economic opportunity and growth, and help communities address the effects of climate change. Because of our work, 20,000 American schools are providing kids with healthy food choices in an effort to eradicate childhood obesity; 21,000 African farmers have improved their crops to feed 30,000 people; 248 million tons of greenhouse gas emissions are being reduced in cities worldwide; more than 5,000 people have been trained in marketable job skills in Colombia; more than 6.8 million people have benefited from lifesaving HIV/AIDS medications; $100 million in strategic investments have been made, impacting the health of 25 million people in the U.S.; and members of the Clinton Global Initiative have made nearly 2,500 Commitments to Action to improve more than 430 million lives around the world. Learn more at http://www.clintonfoundation.org, and on Twitter @ClintonFdn.