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Too Small to Fail Teams Up with Celebrity Moms to Raise Awareness of the Importance of Talking, Reading, and Singing to Support Young Children's Early Language and Brain Development

Amanda Peet, Jennifer Garner, Kelly Rowland, Salma Hayek, Lisa Ling, and Lena Headey collaborate in a series of humorous 30-second Talking Is Teaching Video PSAs

New York—Too Small to Fail recently teamed up with well-known moms Amanda Peet, Jennifer Garner, Kelly Rowland, Salma Hayek, Lisa Ling, and Lena Headey to help raise awareness of the importance of talking, reading, and singing to young children to boost early language and brain development. The video PSAs were released in partnership with BabyCenter, the #1 pregnancy and parenting digital destination, reaching more than 40 million moms around the world each month.

The series of four, 30-second Talking is Teaching PSAs include:

The videos were produced and directed by Jay Feather and Stephanie Laing of Good Content, Inc., as part of Too Small to Fail’s “Talking is Teaching: Talk, Read, Sing” campaign. Talking is Teaching engages parents, community organizations, pediatricians, business owners, faith-based leaders, librarians, executives, writers, producers, and others to help empower and inspire parents and to make the most of everyday moments that promote their young children’s early language development.

Over the past year, Too Small to Fail has worked with partners such as the American Academy of Pediatrics, Univision, and local community leaders in the cities of Tulsa, Oklahoma, and Oakland, California, where Too Small to Fail has launched local “word gap” campaigns. Too Small to Fail has also met with Hollywood executives, writers, and producers on the benefits of talking, reading, and singing to boost young children’s brain and language development. This has led to content integrations with shows such as Orange is the New Black and The Fosters.

In releasing with BabyCenter, these PSAs and important early language development resources will reach millions of moms through their website and social and mobile platforms. BabyCenter will also exclusively feature unique content from Amanda Peet on The BabyCenter Blog.

As part of the release of these PSAs, Too Small to Fail will aim to engage parents on Twitter and Facebook to share how they spend time talking, reading and singing with their infants and toddlers using the hashtag #TalkingIsTeaching. Parents and caregivers are encouraged to share a brief tip or video of themselves talking, reading, and singing with their child on social media throughout the week of May 4-11. Too Small to Fail will award one lucky contributor each day with a “Talking is Teaching: Talk, Read, Sing” tote bag, which includes baby clothing and materials designed to encourage parents and caregivers to talk, read, and sing to their children from birth. 

Research demonstrates that the first three years of a child’s life are critical for early brain development. From the moment children are born, they begin to learn about the world around them. Every sound, every sight, every touch, every spoken word helps the brain develop. Research also shows that children from lower-income families typically hear 30 million fewer words addressed to them by age 4 than higher-income children. Generally, children from low-income families have acquired 500 words by the age of 3, compared to 700 words for children from a working-class family and 1,100 for children from a higher-income family.  Research also shows that this gap in hearing words translates directly into a gap in acquiring words – which can have longstanding effects on a child’s school achievement and lifelong success. Fortunately, studies show that simple actions like talking, reading and singing to children every day from the earliest weeks, months, and years of life can have a lifelong positive impact on children’s development and learning.

For more information about “Talking is Teaching; Talk Read Sing,” visit www.talkingisteaching.org. For more information regarding Too Small to Fail, visit www.toosmall.org, on Facebook or on Twitter.


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About Too Small to Fail
Too Small to Fail, a joint initiative of the Bill, Hillary & Chelsea Clinton Foundation and Next Generation, aims to help parents, communities and businesses take meaningful actions to improve the health and well-being of children ages zero to five, so that more of America’s children are prepared to succeed in the 21st century.

Too Small to Fail is focusing its work on closing the “word gap.” Studies have found that by age four, children in middle and upper income families hear 30 million more words than their lower-income peers. This disparity in hearing words from parents and caregivers translates directly into a disparity in learning words. And that puts our children born with the fewest advantages even further behind. Among those born in 2001, only 48 percent of poor children started school ready to learn, compared to 75 percent of children from middle-income families.

The “word gap” is a significant but solvable challenge. Too Small to Fail is about parents, caregivers, other concerned individuals, and the private sector coming together to take small, research-based actions with big impacts.

Learn more at www.toosmall.org and on Twitter @2SmalltoFail.

 

About Next Generation
Next Generation promotes solutions to two of the biggest challenges confronting the next generation of Americans: The risk of dangerous climate change, and the threat of diminished prospects for children and families. Through the use of non-partisan research, policy development, and strategic communications, we identify strategies that help deploy clean, advanced energy technologies; we also work to ensure a level playing field from which today’s kids can build a brighter future.

Learn more at www.thenextgeneration.org, and on Twitter @nextgen_USA.

 

About the Clinton Foundation

The Clinton Foundation convenes businesses, governments, NGOs, and individuals to improve global health and wellness, increase opportunity for women and girls, reduce childhood obesity, create economic opportunity and growth, and help communities address the effects of climate change. Because of our work, more than 27,000 American schools are providing kids with healthy food choices in an effort to eradicate childhood obesity; more than 85,000 farmers in Malawi, Rwanda, and Tanzania are benefiting from climate-smart agronomic training, higher yields, and increased market access; more than 33,500 tons of greenhouse gas emissions are being reduced annually across the United States; over 350,000 people have been impacted through market opportunities created by social enterprises in Latin America, the Caribbean, and South Asia; through the independent Clinton Health Access Initiative, 9.9 million people in more than 70 countries have access to CHAI-negotiated prices for HIV/AIDS medications; 75 million people are benefiting from disease prevention efforts and investments in the U.S.; and members of the Clinton Global Initiative community have made nearly 3,200 Commitments to Action, which have improved the lives of over 430 million people in more than 180 countries.

Learn more at http://www.clintonfoundation.org, on Facebook at Facebook.com/ClintonFoundation and on Twitter @ClintonFdn.