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Too Small to Fail Releases 'Talking is Teaching Community Campaign Guide' to Activate and Enhance Local Word Gap Campaigns Nationwide

New York — Too Small to Fail released today its “Talking is Teaching Community Campaign Guide,” a how-to roadmap for local leaders across the country to initiate and enhance on-the-ground efforts to help close the word gap and boost young children’s early brain development. The guide and corresponding free materials and resources can now be found on www.toosmall.org/community.  

The Community Campaign Guide builds off the success and lessons learned from Too Small to Fail’s local campaign efforts in Tulsa, Oklahoma and Oakland, California. The local campaign, titled “Talking is Teaching: Talk, Read, Sing,” launched in these communities in 2014. Since then, Too Small to Fail has worked within these communities to engage trusted messengers — such as pediatricians, faith-based leaders, child care providers and librarians — to educate parents and deliver high-quality tools that can help them engage in meaningful interactions with their young children starting at birth.

The guide offers adaptive Talking is Teaching creative content and resources that encourage parents to talk, read, and sing with their children during everyday routines — from waiting for the bus, to making dinner to giving a bath; ideas for engaging the business community and other allies to raise awareness; and suggestions about elevating community messages through local media. The free multimedia assets can be easily tailored to respond to the individual needs of a community.

The “Talking is Teaching Community Campaign Guide” is designed to inform local efforts underway across the country, as well as the one launched today New York City. Today, at SCO FirstStepNYC Early Childhood Center in Brooklyn, former Secretary of State Hillary Rodham Clinton joined First Lady of New York City Chirlane McCray and local parents to launch New York City’s “Talk to Your Baby, Their Brains Depend on It” public awareness campaign. This campaign will distribute 100,000 toolkits to parents which will include a “Talking is Teaching” resource for families, jointly developed by Too Small to Fail and Sesame Street. New York City will partner with organizations such as Reach Out and Read and the Administration for Child Services EarlyLearn sites for distribution.

“This is a conversation we want to have with as many people as we possibly can reach because everybody needs to be creative and smart about how we better prepare our kids for the future,” said Secretary Clinton.

For more information about the “Talking is Teaching Community Campaign Guide”, visit Too Small to Fail online (www.toosmall.org/community), on Facebook (www.facebook.com/2smalltofail), or on Twitter (www.twitter.com/2smalltofail).

Photos from today’s event can be found at here.

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About Too Small to Fail

Too Small to Fail, a joint initiative of the Bill, Hillary & Chelsea Clinton Foundation and Next Generation, aims to help parents, communities and businesses take meaningful actions to improve the health and well-being of children ages zero to five, so that more of America’s children are prepared to succeed in the 21st century.

Too Small to Fail is focusing its work on closing the “word gap.” Studies have found that by age four, children in middle and upper income families hear 30 million more words than their lower-income peers. This disparity in hearing words from parents and caregivers translates directly into a disparity in learning words. And that puts our children born with the fewest advantages even further behind. Among those born in 2001, only 48 percent of poor children started school ready to learn, compared to 75 percent of children from middle-income families.

The “word gap” is a significant but solvable challenge. Too Small to Fail is about parents, caregivers, other concerned individuals, and the private sector coming together to take small, research-based actions with big impacts.

Learn more at www.toosmall.org and on Twitter @2SmalltoFail.

About the Bill, Hillary & Chelsea Clinton Foundation

The Bill, Hillary & Chelsea Clinton Foundation convenes businesses, governments, NGOs, and individuals to improve global health and wellness, increase opportunity for women and girls, reduce childhood obesity, create economic opportunity and growth, and help communities address the effects of climate change. Because of our work, 27,000 American schools are providing kids with healthy food choices in an effort to eradicate childhood obesity; more than 37,000 African farmers are benefiting from high-quality inputs and increased yields; 33,500 tons of greenhouse gas emissions being reduced annually across the U.S.; more than 5,000 people have been trained in marketable job skills in Colombia; 8.2 million people have access to lifesaving HIV/AIDS medications; $200 million in strategic investments have been made, impacting the health of 75 million people in the U.S.; and members of the Clinton Global Initiative have made nearly 3,100 Commitments to Action to improve more than 430 million lives around the world.

Learn more at http://www.clintonfoundation.org, on Facebook at Facebook.com/ClintonFoundation and on Twitter @ClintonFdn.

About Next Generation

Next Generation promotes solutions to two of the biggest challenges confronting the next generation of Americans: The risk of dangerous climate change, and the threat of diminished prospects for children and families. Through the use of non-partisan research, policy development, and strategic communications, we identify strategies that help deploy clean, advanced energy technologies; we also work to ensure a level playing field from which today’s kids can build a brighter future.

Learn more at www.thenextgeneration.org, and on Twitter @nextgen_USA