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Too Small to Fail Partners With BabyList to Provide Essential Literacy Tools and Resources to Oakland Families

FOR IMMEDIATE RELEASE: July 12, 2016
CONTACT: press@theopportunityinstitute.org 

Oakland, CAToo Small to Fail, a joint initiative of The Clinton Foundation and The Opportunity Institute, is partnering with BabyList to distribute books and tools for a young child’s early learning and language development to Oakland families, using a buy one, give one model.

Through early 2017, BabyList will exclusively offer Too Small to Fail’s “Talking is Teaching: Talk, Read, Sing” onesies along with the accompanying Scholastic children’s book as a set for purchase through their website. For every onesie and book set sold on its website, BabyList will donate a onesie and book set to Too Small to Fail for distribution to Oakland families to promote young children’s early brain and language development. In addition, customers will receive critical information on the importance of talking, reading, and singing for setting children on the path to success in school and in life.

"For the past two years, we’ve worked with Oakland pediatricians and other trusted messengers to distribute ‘Talking is Teaching’ materials to nearly 10,000 families in the area,” said Kara Dukakis, director of Too Small to Fail. “We’re excited to partner with BabyList to build on the momentum in Oakland and support even more new parents to talk, read, and sing with their babies during everyday moments."

Natalie Gordon, BabyList founder and CEO, received a tote bag through the “Talking is Teaching: Talk, Read, Sing” campaign after giving birth to her second child in Oakland, and was inspired and motivated by the messages and materials. “It’s hard to remember to talk to your baby even when you know how big a difference it makes and the onesie is a great and subtle way to make talking, reading, and singing more of a habit. When my son wears his 'Talking is Teaching' onesie, I feel like a better mom,” said Natalie Gordon, founder and CEO of BabyList. Read more about Natalie’s story here.

Too Small to Fail’s “Talking is Teaching: Talk, Read, Sing” campaign aims to motivate parents and caregivers to talk, read, and sing more with young children, starting at birth. Nearly 60 percent of American children begin kindergarten underprepared, lagging behind their peers in critical language, math, and social-emotional skills. Research shows that simple, everyday interactions with young children – such as describing objects seen during a walk or bus ride, singing songs, or telling stories – can build their vocabularies, prepare them for school, and lay a strong foundation for lifelong learning. Too Small to Fail partners with trusted messengers, to provide parents with the tools and resources they need in order to assist in the early brain development of their babies and young children. 

“Talking is Teaching” onesies can be purchased at https://babyli.st/catalog/clothing. Join the conversation by following @2SmallToFail, @baby_list, #talkingisteaching, and #BabyListtalks.

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About Too Small To Fail

Too Small to Fail, a joint initiative of the Clinton Foundation and The Opportunity Institute, is leading a public awareness and action campaign to promote the importance of early brain and language development and to empower parents with tools to talk, read, and sing with their young children from birth. Today, almost 60 percent of children in the United States start kindergarten unprepared, lagging behind their peers in critical language, math, and social-emotional skills. Through partnerships with pediatricians, hospitals, faith-based leaders, community based organizations, businesses, entertainment industry leaders, and others, Too Small to Fail is meeting parents where they are to help them prepare their children for success in school and beyond. Whether at the pediatrician's office or the playground, Too Small to Fail aims to make small moments big by creating opportunities for meaningful interactions anytime, anywhere.

Learn more at www.toosmall.org. Find resources for parents and caregivers at www.talkingisteaching.org or on Facebook (www.facebook.com/2smalltofail), Twitter (@2SmalltoFail), and Instagram (www.instagram.com/2smalltofail).

 

About BabyList

BabyList (www.babyli.st) is a universal baby registry that lets users add items from any store onto a single registry. BabyList’s mission is to make baby registries more personal and less overwhelming. Founded in 2011, the Oakland-based startup is now one of the largest baby registries in the United States. Visit BabyList at babyli.st, or follow us on Facebook, Twitter (@baby_list), and Instagram (@babylist).