“Wash Time is Talk Time” will deploy resources to 5,000 laundromats in underserved communities to help families use laundry time as meaningful opportunities to talk, read, and sing with their young children
Oakland, CA – Today, Too Small to Fail launched “Wash Time is Talk Time” in Oakland, California. Today’s launch is part of its 2015 Clinton Global Initiative “Wash Time is Talk Time” Commitment to Action — made in partnership with the Coin Laundry Association (CLA), the Laundry Project, Jumpstart, First 5 Alameda County, University of Arkansas, and Encore.org — which aims to reach parents in underserved communities nationwide.
Research finds that the average laundromat visit takes two to two-and-a-half hours — making laundry time a valuable, yet often overlooked opportunity to engage in language-rich activities. Today’s events at Advantage Laundry and A1 Laundry in Oakland, California, include resources for young children and families to engage in early learning and development activities. Additionally:
- First 5 Alameda County, volunteers recruited by Encore.org, and Laundry Project volunteers, trained by Jumpstart, will distribute “Wash Time is Talk Time” materials for parents, as well as free copies of the children’s book, Not Norman: A Goldfish Story, and Talking Is Teaching: Talk, Read, Sing resource bags.
- Today’s events kick off the 10th anniversary of Jumpstart’s Read for the Record®. The annual campaign generates public support for high-quality early learning and highlights the importance of building children’s vocabulary by mobilizing millions of children and adults to take part in the world's largest shared reading experience.
- Free laundry will be provided by the Laundry Project through the generous support of the CLA and its LaundryCares Foundation.
Today’s events will be followed by more than 50 free laundry events nationwide hosted by the Laundry Project through 2016. Additionally, faculty and students from the University of Arkansas College of Education and Health Professions will host monthly story times and “Wash Time is Talk Time” activities with families in select laundromats in Northwest Arkansas. They will conduct a pilot impact evaluation of the “Wash Time is Talk Time” posters and activities on parent-child interactions.
Oakland, California, is one of two flagship cities for Too Small to Fail’s innovative community-based campaign, Talking is Teaching: Talk, Read, Sing. By partnering with trusted messengers in Oakland, such as UCSF Benioff Children’s Hospital Oakland and First 5 Alameda County, Too Small to Fail has reached thousands of families and has provided information on turning ordinary moments into opportunities to boost young children’s language and brain development. “Wash Time is Talk Time” builds on this work.
Learn more at www.toosmall.org/laundromats, on Facebook (www.facebook.com/2smalltofail), Twitter (www.twitter.com/2smalltofail), Instagram (www.instagram/2smalltofail), and using the hashtag #WashTimeTalkTime. Find research-based tips, information and resources on early language development for parents and caregivers at www.TalkingIsTeaching.org.
About Too Small to Fail
Too Small to Fail, a joint initiative of the Clinton Foundation and the Opportunity Institute, aims to help parents, communities and businesses take meaningful actions to improve the health and well-being of children ages zero to five, so that more of America’s children are prepared to succeed in the 21st century.
Too Small to Fail is focusing its work on closing the “word gap.” Studies have found that by age four, children in middle and upper income families hear 30 million more words than their lower-income peers. This disparity in hearing words from parents and caregivers translates directly into a disparity in learning words. And that puts our children born with the fewest advantages even further behind. Among those born in 2001, only 48 percent of poor children started school ready to learn, compared to 75 percent of children from middle-income families.
The “word gap” is a significant but solvable challenge. Too Small to Fail is about parents, caregivers, other concerned individuals, and the private sector coming together to take small, research-based actions with big impacts.
Learn more at www.toosmall.org and on Twitter @2SmalltoFail.
About the Clinton Foundation
The Clinton Foundation convenes businesses, governments, NGOs, and individuals to improve global health and wellness, increase opportunity for girls and women, reduce childhood obesity, create economic opportunity and growth, and help communities address the effects of climate change. Because of our work, more than 30,000 American schools are providing kids with healthy food choices in an effort to eradicate childhood obesity; more than 85,000 farmers in Malawi, Rwanda, and Tanzania are benefiting from climate-smart agronomic training, higher yields, and increased market access; more than 33,500 tons of greenhouse gas emissions are being reduced annually across the United States; over 400,000 people have been impacted through market opportunities created by social enterprises in Latin America, the Caribbean, and South Asia; through the independent Clinton Health Access Initiative, 9.9 million people in more than 70 countries have access to CHAI-negotiated prices for HIV/AIDS medications; 85 million people in the U.S. will be reached through strategic health partnerships developed across industry sectors at both the local and national level; and members of the Clinton Global Initiative community have made more than 3,400 Commitments to Action, which have improved the lives of over 430 million people in more than 180 countries.
Learn more at http://www.clintonfoundation.org, on Facebook at Facebook.com/ClintonFoundation and on Twitter @ClintonFdn.