Let’s Talk, Oakland!
We are so pleased to share with you the news about our second local campaign launch in Oakland, California! This week, former Secretary of State Hillary Clinton joined business, hospital and community leaders to announce the launch of “Talking is Teaching: Talk Read Sing,” a multi-media campaign that will help Oakland parents improve their babies’ ability to build vocabulary and set them up for brighter futures.
The campaign is being developed with the help of many wonderful local organizations and hospital partners in Oakland, including the UCSF Benioff Children’s Hospital Oakland, Kaiser Permanente, and the Bay Area Council; and with generous support from Lynne and Marc Benioff, whose gift to Too Small to Fail will allow us to create a model program for how children’s hospitals can actively address the word gap as a health issue.
Oakland parents and caregivers will receive information and tool kits from pediatricians and community organizations about how engaging in simple activities from birth—like describing objects seen during a bus ride, singing songs, reading aloud, or telling stories—can significantly boost children’s brain development. Hundreds of Oakland families already got some beautiful kids’ clothing with this message at Children’s Fairyland yesterday as part of the campaign kick-off.
VIDEO: Check out this video of Jose-Luis Orozco, a talented children’s author and musician that helped us celebrate in Oakland this week. A great way to sing with your baby! >>